Infrastructure

We already built it. You don't have to.

The same team that built SketchMyRoof now builds for insurance firms, restoration companies, roofers, contractors, and the businesses around them.

Apply See what we build
The Idea

The team that powers SMR. Now building for you.

Websites, integrations, AI tools, podcasts, booths, brands, automations. We built them all to grow our own business. Now the same team builds them for yours.

Capabilities

Four areas. One team.

02 Digital

Web & Portals

Sites, dashboards, custom portals, intake flows. Built right the first time.

  • Marketing sites
  • Custom portals
  • Dashboards
  • E-commerce
03 Brand

Booth & Identity

Tradeshow booths, pitch decks, identity systems, print collateral that doesn't look stock.

  • Booth design
  • Pitch decks
  • Identity systems
  • Print & collateral
04 Media

Podcast & Content

For the operator who hates posting. We produce, ghostwrite, and publish.

  • Podcast production
  • Video & photography
  • LinkedIn strategy
  • Thought leadership
Selected Work

Real builds. Shipped.

Most live inside property claims. The playbook deploys anywhere.

AI · Custom Agent

An AI sales rep that actually works.

Handles outbound on its own. Surfaces dormant accounts, generates daily activity reports, runs without supervision.

No BDR hire
Consistent outbound volume
Brand · Identity & Print

A brand that finally matches the business.

For the firm running on a Vistaprint logo and a free WordPress theme. Real identity, real collateral, real web.

Match the ops
Brand caught up to the business
How We Work

The mechanics, in plain English.

01

By application only.

We don't take open inbound. Every engagement starts with an application so we can see your stack, your workflows, and whether we're the right team to touch them.

Who it's for
  • Carriers, IA firms, restoration companies, and service businesses with real volume and real friction
  • Teams already living in Xactimate, FileTrac, Symbility, or similar
  • Companies willing to invest in durable systems and ongoing maintenance
02

Paid working session.

If your application is accepted, we start with a paid working session where we map your stack, define the target workflow, and outline the build. You leave with a concrete recommendation, whether you hire us or not.

03

Fixed scope, fixed price.

No hourly billing. No retainers that never end. No surprise change orders. Every engagement is defined in a statement of work with clear deliverables and a fixed price.

04

Maintenance so it keeps working.

APIs change. Portals move the goalposts. Your operations evolve. We attach a maintenance option to every build so someone's on the hook to keep your stack healthy.

05

This is shared infrastructure.

The team that powers SMR builds for you the same way they build for us. SOC 2 Type II practices. Production-grade work. No experiments on your dime.

Now Accepting Applications

Apply to work with us. Takes 90 seconds.

New clients by application only. We review every application within 48 hours.

What's your email?
What's your name?
Nice to meet you, there. What's your company?
Will your project involve sharing confidential business info? If yes, we'll send a mutual NDA to e-sign before our paid consult.
Review & countersign. We've already signed. Type your name below to execute.

Mutual Non-Disclosure Agreement

This Mutual Non-Disclosure Agreement ("Agreement") is entered into as of the date of the last signature below (the "Effective Date") by and between:

SketchMyRoof, INC., a Florida corporation doing business as "Built by SMR" ("SMR"), and

The countersigning party, identified below ("Recipient").

1. Purpose

The parties wish to explore a potential business relationship (the "Purpose") and, in connection with the Purpose, may disclose to each other certain confidential and proprietary information.

2. Confidential Information

"Confidential Information" means any non-public information disclosed by either party to the other, whether orally, in writing, electronically, or by inspection, including but not limited to: business plans, customer data, pricing, technology, software, integrations, workflows, trade secrets, and any other information designated as confidential or that reasonably should be understood to be confidential.

3. Obligations

Each party agrees to: (a) hold the other party's Confidential Information in strict confidence; (b) not disclose Confidential Information to any third party without prior written consent; (c) use Confidential Information solely for the Purpose; (d) protect Confidential Information using at least the same degree of care it uses for its own confidential information, but no less than reasonable care.

4. Exclusions

Confidential Information does not include information that: (a) is or becomes publicly available without breach of this Agreement; (b) was known to the receiving party prior to disclosure; (c) is independently developed without use of Confidential Information; (d) is rightfully received from a third party without restriction.

5. Term

This Agreement is effective for two (2) years from the Effective Date. Obligations of confidentiality survive termination for a period of two (2) years.

6. Return of Materials

Upon written request, each party shall promptly return or destroy all Confidential Information received from the other party.

7. No License

Nothing in this Agreement grants either party any rights in or to the other party's Confidential Information, except the limited right to use it for the Purpose.

8. Governing Law

This Agreement shall be governed by the laws of the State of Florida, without regard to conflict of law principles.

9. Entire Agreement

This Agreement constitutes the entire agreement between the parties regarding its subject matter and supersedes all prior discussions and agreements.

Signed by SMR
SketchMyRoof, INC.
Authorized signatory · Pre-executed
Countersigning on behalf of
Your countersignature
What's your timeline? Helps us understand urgency and fit.
Want to chat with our intake assistant? Takes about 60 seconds. Helps us scope your project before we talk.
Tell us what you need built. Have a quick conversation with our intake assistant.
What are you looking to build or fix? Give me the short version and I'll ask a couple follow-ups.

Application received.

We'll review and be in touch within 48 hours.

No spam. No sales calls. Application review only.